Privacy Policy

Last updated: 18 June 2026

This privacy policy explains how we collect, use, share and protect your personal information when you visit our website, buy from us, or contact us. Please read it carefully. If you have any questions, the ways to reach us are at the end of this policy.

1. Who we are

For the purposes of data protection law, the data controller is Belmedia Limited, a company registered in England and Wales under company number 15396562, with its registered office at 124 City Road, London, United Kingdom, EC1V 2NX, trading as Motion Beds.

If you have any questions about this policy or how we handle your information, you can contact us at sales@motionbeds.co.uk , by phone on 08008708582, or by post at Belmedia Limited 124 City Road, London, United Kingdom, EC1V 2NX

2. The information we collect

Information you give us

  • Your name, delivery address, billing address, email address and telephone number
  • Order details, including the products you buy and any options you choose
  • Information you provide when you claim VAT relief, including the qualifying condition you declare
  • Information you give us when you contact us, request a consultation, order fabric samples, or leave a review
  • Account details, if you create an account, including your saved preferences

Information we collect automatically

  • Device and browser information, your IP address, and how you use our website
  • Information collected through cookies and similar technologies, as set out in our cookie policy

Information we receive from others

  • Payment and finance information from our payment and finance providers, to confirm your payment. We do not store your full card details
  • Information from advertising and analytics providers about how you found and used our website

We do not knowingly collect more information than we need, and we do not sell your personal information to anyone.

3. How we use your information, and our lawful basis

Under data protection law, we must have a lawful basis for using your personal information. The table below sets out what we use it for and the basis we rely on.

What we use it for Lawful basis
Taking and fulfilling your order, delivering and installing your bed, and providing customer servicePerformance of our contract with you
Taking payment and arranging financePerformance of our contract, and our legal obligations
Applying VAT relief and keeping the eligibility declaration on fileCompliance with our legal obligations
Handling guarantee claims, service plans and repairsPerformance of our contract, and our legitimate interests in supporting our products
Sending you marketing emails about our products and offersYour consent, which you can withdraw at any time
Advertising, measuring our advertising, and improving our websiteYour consent for non-essential cookies, and our legitimate interests in running our business
Keeping accounting and tax records, and meeting other legal dutiesCompliance with our legal obligations
Preventing fraud and keeping our website secureOur legitimate interests in protecting our business and customers

Where we rely on legitimate interests, we have considered whether those interests are outweighed by your rights, and we believe they are not. You can ask us for more detail about this at any time.

4. Marketing

We will only send you marketing emails if you have agreed to receive them. Every marketing email includes an unsubscribe link, and you can opt out at any time by using that link or by contacting us. Opting out of marketing will not affect any emails we need to send you about an order you have placed.

5. Cookies

Our website uses cookies and similar technologies. Essential cookies are needed for the website to work. Other cookies, such as those used for analytics and advertising, are only set with your consent, which you give through our cookie banner and can change at any time. For full detail of the cookies we use, please see our cookie policy here https://motionbeds.co.uk/pages/cookie-policy.

6. Who we share your information with

We share your information only where it is necessary to run our business and provide our products and services. The categories of organisation we share it with include:

  • Our ecommerce platform, which hosts our online store
  • Payment and finance providers, who process your payment
  • Delivery and installation teams, so your bed can be delivered and set up
  • Email and customer communication providers
  • Advertising and analytics providers
  • Our professional advisers, including accountants and, where needed, legal advisers
  • Insurers and their administrators, where you take out accidental damage cover
  • Government bodies and authorities, where we are required to share information by law

These organisations act as our processors and may only use your information on our instructions, except where they are required to do otherwise by law. We put contracts in place with them to protect your information.

7. Sending information outside the UK

Some of the organisations we work with are based outside the United Kingdom, or store information outside the UK. Where your information is transferred outside the UK, we make sure it is protected by an appropriate safeguard, such as a UK adequacy decision for the receiving country, or standard contractual clauses approved for use in the UK. You can ask us for more information about these safeguards.

8. How long we keep your information

We keep your information only for as long as we need it for the purposes set out in this policy, and to meet our legal obligations.

  • Order and accounting records are kept for 6 years, to meet our tax and accounting obligations
  • VAT relief declarations are kept for as long as required by HMRC
  • Guarantee and service plan records are kept for the length of the cover, plus a reasonable period afterwards
  • Marketing preferences are kept until you unsubscribe or ask us to remove your details

When we no longer need your information, we will delete it or anonymise it securely.

9. Your rights

Under data protection law, you have the following rights:

  • The right to be told how we use your information, which this policy explains
  • The right to ask for a copy of the information we hold about you
  • The right to have inaccurate information corrected
  • The right to ask us to delete your information in certain circumstances
  • The right to ask us to restrict how we use your information in certain circumstances
  • The right to object to us using your information in certain circumstances, including for direct marketing
  • The right to ask us to transfer your information to another organisation in certain circumstances
  • The right to withdraw your consent at any time, where we rely on it

To exercise any of these rights, please contact us using the details below. We will respond within one month. Using these rights is free, although we may charge a reasonable fee or decline a request if it is clearly unfounded or excessive.

10. How we keep your information secure

We take appropriate technical and organisational measures to protect your information against loss, misuse and unauthorised access. While we work hard to protect your information, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

11. Children

Our website and products are not directed at children, and we do not knowingly collect information about children. If you believe a child has given us their information, please contact us and we will remove it.

12. Changes to this policy

We may update this policy from time to time. When we do, we will change the date at the top of this page, and where the changes are significant, we will take reasonable steps to let you know.

13. How to contact us, and how to complain

If you have any questions about this policy, or you wish to exercise any of your rights, please contact us at sales@motionbeds.co.uk, by phone on 0800 470 4615, or by post at Belmedia Limited 124 City Road, London, United Kingdom, EC1V 2NX.

If you are unhappy with how we have handled your information, we would like the chance to put it right, so please contact us first. You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline: 0303 123 1113. Website: ico.org.uk.

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